Category View: TV — Analitica

Compass

Compass is a one-stop business performance and brand health diagnostic toolkit designed to help you manage and grow your business effectively.

Preview

Modules

Compass comprises the following modules. Click on the 'View' button to navigate to the desired module.

Business Performance

Provides a quick overview of key performance indicators, giving you a holistic view of overall business performance.

Brand Health Snapshot

Visualizes brand health metrics and consumer demographic profiles from your brand equity studies.

Trends & Benchmarks

Deep-dive views let users drill into KPIs, breaking down growth/degrowth and trends over time.

Research Cross-Tab

A simple, intuitive interface on top of respondent level data from your research providers.

Growth Drivers & Decomposition

Diagnostic module to identify key drivers behind business growth or decline.

Scope AI

Scope AI converts raw data into insights with smart analysis and visuals for fast decisions.

Scope AI

Analitica's BI Assist

Interact with the AI assistant to ask questions about your data, compare metrics, and get faster insights.

Scope AI helps you ask anything or mention a metric to instantly surface insights from your brand and business performance data.

Ask AI Narrative Search Agents

Total Value

i

$159M

vs. PY+5.0%

vs. PP+3.0%

Volume Sales (UC)

i

35M

vs. PY+4.7%

vs. PP+2.1%

Net Revenue

i

$340M

vs. PY+4.7%

vs. PP+3.0%

Gross Profit

i

$220M

vs. PY+5.0%

vs. PP+2.4%

$75

Avg Weekly Dollars per Store selling

+5.0% vs. PY+5.0% vs. PP

0.7%

Trial
(% HHs Buying 1x)

+5.0pp vs. PY+5.0pp vs. PP

0.2%

Repeaters
(% HHs Buying 2x+)

+5.0pp vs. PY+5.0pp vs. PP

1.7

Trips Per Buyer

+5.0% vs. PY+5.0% vs. PP

$15

Dollars Per Trip

+5.0% vs. PY+5.0% vs. PP

Performance Breakdown

Total Value Across SKUs

SKUs	Total Value	vs. PY	vs. PP

Total Value Across Competitors

Brands	Total Value	vs. PY	vs. PP

Total Value Across Key States

Performance Drivers

Distribution

Avg Weekly ACV Distribution

Brands	Value	vs. PY	vs. PP

Price / Unit

Brands	Value	vs. PY	vs. PP

Activation

% Total Value Sales by Promo Type

Total Value

i

$990M

vs. PY+5.0%

vs. PP+3.0%

Volume Sales (UC)

i

460M

vs. PY+5.0%

vs. PP+3.0%

Net Revenue

i

$750M

vs. PY+5.0%

vs. PP+3.0%

Gross Profit

i

$310M

vs. PY+5.0%

vs. PP+3.0%

Total Value Sales | Business Unit 1

Total Value

Percentage Chg. vs PY

Y Total Value ($) X Time period

Total Value Performance across Brands

Brands	Total Value	Chg. vs PY

Business Performance Drivers | Business Unit 1

Brand	$ Velocity	%Chg vs YA	ACV	%Chg vs YA	# of Store Selling	%Chg vs YA	TDP	%Chg vs YA	% Vol Sales by Any Promo	%Chg vs YA

Purchase Funnel Chg vs. PW

Brand Advocacy

NPS Score

41%

Top Appeal DriversChg vs. PW

Brand Perception

Appeal Drivers & Brand Resonance

Top Appeal DriversChg vs. PW

Pillars of Superiority Chg vs. PW

Performance Across Categories

Monthly Quarterly

Value Sales

Volume Sales

Value Share

Gross Profit

ACV

Awareness

Consider

P12M

Brand Advocacy

NPS Score

Price Per Unit

Store Count

Promo %

Repeat Rate

Trial Rate

$ Velocity

Y Value Sales X Time Period

Step 1 Compare Across

Demographics Brands Waves

Step 2 Filters

Step 3 Column Values

Step 4 Rows

Growth Decomposition Volume

Starting point